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Getting to the visuals more quickly

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At this week’s office hours, we talked about how we could improve upon the process we used when creating the new Manitoba Co-operator website.

These days I like to take a content-first approach to design. That means some text-heavy documents to review with stakeholders, including a first pass at a site hierarchy captured in a single, flat, ordered list. The goal here is to focus specifically on the relative importance of the various pieces of content on the site, with no distraction caused by designs. For example, the homepage looked like this:

  1. Featured content
  2. Latest daily news
  3. Latest market news
  4. Latest Weather news
  5. Some current promo (eg. newsletter signup)
  6. Latest print articles
  7. Classified content
  8. Network cross-pollination

We met and discussed that hierarchy and prepared similar lists for other templates, like article and section pages.

Next, we moved to page tables, a concept that I learned from Kristina Halvorson’s Content Strategy for the Web. Here’s what the homepage looked like:

Screen Shot 2013-08-13 at 7.19.37 PM

Again, we had some discussion and refined these based on stakeholder feedback. Again, the emphasis was taken away from design by only giving a small thumbnail of the wireframe. As a result, John and Laura, the stakeholders, found it difficult to visualize the site.

One thing we can probably do differently for upcoming site designs would be to put more emphasis on the wireframes. The example above is so basic that it almost doesn’t look like a wireframe, so perhaps putting it in a wireframey browser window might help emphasize what’s going on. Another option might be to add some more visual elements to the wireframe, like a site logo in the header. Perhaps even just making the wireframe larger on the page would help.

Any other ideas?


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